We've wondered a few times, whether to change the name of our 'association'? It's always struck me we have a gift - being named 'West of England' spells 'we', which is such a powerful word and gets into the heart of Baptist ecclesiology. We say we are more about networks than organisation, but I'm wondering whether our very name (keeping 'Association' in the public face) is nowadays a barrier to communicating this fact? WE:networks?
So far, we have .....
Pros:
It says on the tin what we claim to be.
It's a word, which makes sense in today's language.
Cons:
We risk upsetting the traditional perceptions.
We risk stepping out on a limb (every other 'association' has kept the word).
Answers on a postcard, or e-mail if the stamps are too much.
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